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Why U.S. Tourism Marketing Is Political and 7 Other Tourism Trends This Week

Visit Panama City

A promotional of Panama City Beach in the Florida Panhandle. Florida’s tourism board, Visit Florida, is facing questions over future funding. Visit Panama City

Skift Take: This week in tourism, U.S. officials are increasingly skeptical of government-funded tourism bureaus and Peak DMC discusses the challenges of working in a sector with few women. Plus, we delve into some key tips for responsible travel.

— Isaac Carey

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Travel Advisor Training Enters a New Phase in Its Evolution

KHM Travel

KHM Travel is putting new emphasis on training for its advisors. KHM Travel

Skift Take: Training for travel advisors has become a big priority for consortiums and host travel agencies, particularly as more people enter the industry from previous careers. There seems to be a shift from mostly educating new agents about destinations to including sessions on sales strategies and marketing.

— Maria Lenhart

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